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NOTORIOUS TRIBE
ABOUT THE BRAND
Notorious Tribe is a contemporary fashion destination and brand built around premium streetwear, urban lifestyle, and sneaker culture. Inspired by the pulse of the city and street aesthetics, the brand focuses on leading fashion labels, unique designs, and statement pieces that support everyday expression and authentic style.The brand was created because we believe in strong bonds, authentic people, and great crews. We all share a common purpose and a shared culture. The brand philosophy is is to achieve something significant in this short but wonderful life, taking nothing for granted. The collections are curated for those who want to be part of our world and move forward. Let's band together, let's gang forever.
FACTS
SERVICES
LOGO
The logo design for Notorious Tribe was focused on creating a bold, modern, and highly recognizable identity that reflects urban culture. The clean, solid typography captures the raw energy of street & modern aesthetics. The final visual icon was crafted with versatility in mind, ensuring it performs flawlessly as a digital brand identity, as well as a standalone graphic element on apparel, sneaker details, and premium packaging layout.
CORPORATE ID
The corporate identity for Notorious Tribe was designed to capture the raw energy of the streets through a premium, high-end aesthetic. We developed a comprehensive visual communication system featuring an urban color palette, strict custom typography, and minimal grid layouts. Every brand touchpoint, from business cards and digital assets to custom packaging, shopping bags, and clothing labels, has been carefully crafted to evoke the feeling of an exclusive, underground community while maintaining the quality of a top-tier fashion destination.
WEBSITE
The design of the Notorious Tribe e-commerce Magento platform focuses on highlighting premium streetwear culture through a cutting-edge online shopping experience. The layout is built on clean, structured grids combined with full-bleed visual assets, bold monochromatic typography, and custom textures (such as the distressed plastic overlay) that translate raw urban aesthetics onto the screen. On a UI/UX level, emphasis was placed on friction-free product discovery through smart filtering and categorization, while the mobile-first development ensures top-tier loading speeds and a seamless user journey from the homepage straight to checkout.
PACKAGING &
The custom packaging for Notorious Tribe was engineered to serve as an extension of the brand's premium streetwear experience, delivering a distinct unboxing moment. A deep, matte forest green tone was selected to contrast sharply with the crisp white graphics. The diagonal repetition of the "NTRB" (Bold Notorious Tribe) pattern across the lid reinforces the brand's visual identity, giving it the feel of an exclusive collector's box. The brand's contact details and address are integrated at the base using minimal, clean typography, striking the perfect balance between raw street aesthetics and high-end corporate presentation.
OTHER APPLICATIONS
The complete visual identity for NTRB was engineered across a diverse spectrum of physical and digital assets, ensuring a highly cohesive streetwear ecosystem. From custom apparel design, including heavy-weight hoodies, skate-inspired graphic t-shirts, and matching trucker caps, to premium packaging collaterals like matte forest green boxes, branded custom packets, and industrial packaging tapes, every single touchpoint speaks the same visual language. The brand's lifestyle expansion into everyday objects, such as canvas tote bags featuring 3D organic fluid graphics and editorial-style takeaway coffee cups, highlights the immense versatility of the design system, successfully evolving a commercial identity into an active urban lifestyle and a deeply connected community.
AESTHETICS
