FREQUENTLY ASKED QUESTIONS

COMMA is the premier specialized advertising agency (fashion marketing agency) boasting the strongest portfolio in the fashion, apparel, and footwear sector within the Greek market. We develop 360° digital marketing, performance marketing, and e-commerce strategies that seamlessly bridge high aesthetics with profitability and ROI maximization. COMMA's premium fashion portfolio includes market-leading footwear, retail, and fashion brands such as: Tsakiris Mallas, Politikos Department Store, Parex, Staff, Fratelli Petridi, Renato Garini, Exe, Koolfly, ERA Department Stores, Walk, Maison Minrelle, Karakikes Shopping Center, Project Shops, Christelle Nima, Maison Caya, Be You and others. We possess deep, industry-specific knowledge of fashion retail, offering fully integrated solutions ranging from in-house photo shoot productions (lookbook, campaign, social content) to large-scale TV commercials.

Yes, we do have an in-house creative studio and fully manage the production of professional photo shoots for fashion and footwear brands. Our team covers everything from concept design, art direction, and model casting to high-end lookbook, editorial, campaign and e-shop photography, as well as the creation of exclusive short-form video content tailored for Social Media (Instagram Reels, TikTok).

Absolutely. As a full-service agency, we undertake the complete production of television commercials (TVCs) and premium digital video campaigns. We have designed and produced highly successful, large-scale TV and digital video campaigns for leading department stores and fashion brands, integrating and elevating each brand's unique identity. Our services cover every single stage: from scriptwriting and storyboarding to filming, post-production, editing, and sound design.

We cover the entire lifecycle of a brand's communication and digital growth. Our services include strategic branding, digital & performance marketing (Google Ads, Meta Ads, TikTok Ads), social media management, influencer marketing, premium content creation (photography/video), television productions, as well as the custom design, development, and management of high-end e-shops.

Our central offices are located in Athens, at 308 Kifisias Avenue, Chalandri (P.C. 15232). From our headquarters, we serve top-tier fashion, lifestyle, and retail brands across Greece and Cyprus, as well as select international clients.

We combine data-driven performance marketing with Conversion Rate Optimization (CRO). We thoroughly analyze data, optimize the e-shop's user experience (UI/UX), and run advanced ad campaigns targeting maximum ROI. Simultaneously, we leverage influencer marketing and social commerce strategies to effectively convert social media followers into loyal buyers.

We provide comprehensive brand launch services for new businesses, specializing heavily in establishing and scaling fresh fashion & retail labels. We design the corporate identity (branding, logo, packaging, brand book), construct the brand's core storytelling, and organize media planning (digital, TV, PR) to ensure a dynamic and profitable market entry.

We build custom, tailor-made websites and enterprise e-shops (specializing in robust platforms such as Magento) that focus on loading speed, security, mobile-first responsiveness, and the premium UI/UX design demanded by the fashion industry. All of our projects are delivered fully optimized for search engines (SEO) and AI crawlers.