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MAISON MINRELLE
ABOUT THE BRAND
Maison Minrelle is a contemporary women’s footwear brand built around minimal design, modern femininity and timeless European aesthetics. Inspired by the effortless sophistication of Paris, the brand focuses on clean lines, refined materials and balanced design that supports everyday elegance.
Maison Minrelle was created to express a modern interpretation of femininity through footwear that combines aesthetic clarity with real-life wearability. The brand philosophy is based on the belief that true elegance lives in simplicity, detail and material quality.
The collections are designed for the modern woman who moves naturally between work, social life and personal time, seeking footwear that supports both style and comfort without compromise.
FACTS
SERVICES
OUR COLLABORATION
Maison Minrelle approached COMMA with the objective of building the brand as a complete fashion ecosystem, from brand creation and identity development to communication strategy and commercial presence.
COMMA was selected based on its proven experience in building fashion-driven brands, combining strategic thinking, strong creative direction and full-scale production capabilities across all brand touchpoints.
From the early stages, the goal was clear: to build Maison Minrelle not simply as a product brand, but as a brand universe with strong identity, clear aesthetic direction and consistent communication across retail, digital and campaign environments.
BRAND DEVELOPMENT APPROACH
Maison Minrelle was developed through a full creation and communication framework, covering:
• Strategic marketing foundation
• Brand creation and identity development
• Creative direction and campaign vision
• Retail concept and brand environment design
• Digital presence and content ecosystem
01. Brand Creation & Positioning
Maison Minrelle was developed from the ground up as a contemporary women’s footwear brand.
• Brand naming creation
• Logo design
• Full corporate identity development
• Brand visual language definition
• Brand positioning within contemporary fashion footwear
The objective was to create a brand with international aesthetic standards, premium perception and emotional connection with the modern female consumer.
02. Retail Concept & Brand Experience
We designed the full physical brand experience:
• Store concept development
• Interior creative direction
• Material & visual consistency guidelines
• In-store brand storytelling
• Retail tone of voice development
The direction focused on a clean, contemporary and elevated fashion retail experience.
03. Image & Communication Development
Full development of visual and communication presence:
• Campaign art direction
• Social media visual identity
• Content strategy
• Brand storytelling
FULL CREATIVE, PRODUCTION & COMMUNICATION RESPONSIBILITY
COMMA operates as the full creative partner of Maison Minrelle, holding responsibility for the brand image, communication and creative evolution.
Beyond campaigns and productions, we support and execute any creative or communication need across the full brand ecosystem.
CAMPAIGNS & PRODUCTIONS
• Campaign concept development
• Campaign photoshooting & video production
• Seasonal campaign content production
DIGITAL & SOCIAL ECOSYSTEM
• Social media strategy
• Always-on content production
• Campaign digital adaptations
INFLUENCER & BRAND PLACEMENT
• Influencer marketing strategy
• Collaboration selection & supervision
• Creative content direction
GRAPHIC & BRAND COMMUNICATION SUPPORT
As part of the full brand responsibility, we continuously support all communication and graphic needs including:
• Collection catalogues
• Packaging applications
• Retail graphics
• Campaign assets
• Digital & e-commerce visuals
The collaboration operates under a full brand guardianship philosophy, ensuring brand consistency across all touchpoints.
NAMING + LOGO + CORPORATE ID
Development of the brand name “Maison Minrelle” designed to express refined minimalism and modern femininity, positioning the brand within a contemporary European fashion context. Creation of a clean, timeless logo and a complete corporate identity system, establishing a consistent and recognizable visual language across retail, packaging and digital environments.
RETAIL CONCEPT
Concept development and creative direction of the retail environment, translating the brand’s minimal luxury aesthetic into a refined spatial experience through material selection, balance and visual coherence. [Collab with Anna Gavala Architects. 3D Credits Anna Gavala Architects]
CAMPAIGNS
Development and production of campaigns expressing Maison Minrelle’s contemporary femininity and minimal identity through refined visual storytelling across retail and digital platforms.
SS 25
FW 25/26
CATALOGUES
Art direction and design of seasonal catalogues, presenting each collection through clean compositions, refined imagery and cohesive visual storytelling aligned with the brand’s minimal identity.
Design of branded print applications, including postcards and retail inserts, extending the Maison Minrelle aesthetic into physical brand touchpoints.
