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POLITIKOS DEPARTMENT STORE
ABOUT THE BRAND
One of the largest department stores in Greece decided to swift towards the new digital era. Following vigorous research on the best possible choices recognized that we were a good fit to lead them towards the right direction.
Main task was to create a new & fresh digital presence, so as to differentiate the department store from the competition. Our first task was to redesign the logotype and there on the case was rather easy. Clear aesthetics, clean lines with big typography and large images to depict the brands the Politikos Department Store accommodates. Our collaboration is strong, therefore was the space for new to come.
FACTS
SERVICES
CREATIVE DIRECTION
COMMA is responsible for the overall visual communication and art direction of Politikos Department Stores across all digital touchpoints. From designing high-impact web banners and digital advertisements to the aesthetic curation of the eCommerce environment, we ensure a cohesive and premium brand identity. We believe that exceptional design is the foundation of performance; therefore, our focus is on creating high-conversion visuals that empower Politikos to excel in campaign efficiency. By blending artistic excellence with strategic communication, we ensure that every visual asset, from Google and Social Ads to promotional graphics, guides the customer seamlessly, drives measurable results, and reinforces the brand’s position as a leading fashion destination.
SOCIAL MEDIA MANAGEMENT
Politikos Department Stores is following social media best practices to increase client base, keep in touch with the customers, enhance their loyalty and of course keep them informed about everything that's new and interesting in the department store. Our approach was to design creative posts that highlight the brand's character and manage its profile accordingly.
LOYALTY CARD
The Loyalty Card is a bonus program for the loyal Politikos Department Store customers. It is actually a manifestation of the Politikos Department Store way of thinking: the customers are the core of its philosophy, the company strives to cover their needs and their loyalty should be rewarded.
EMAIL MARKETING
COMMA designed and implemented a data-driven email marketing strategy for Politikos Department Stores, focusing on personalized communication and automated customer journeys. Beyond high-end visual design, we deployed advanced automation workflows such as welcome sequences and abandoned cart recovery to engage customers at every touchpoint. By combining audience segmentation with performance analytics, we ensured a seamless, high-conversion experience that strengthens brand loyalty and drives consistent growth.
CAMPAIGNS
COMMA designed and produced a series of high-impact TV & digital video campaigns for Politikos Department Store, aimed at elevating the brand’s presence in the fashion retail market. By blending strategic vision with bold creative direction, we brought the unique identities of world-class brands [including Tommy Hilfiger, Napapijri, BOSS, Guess, Armani Exchange, and others ] to life through immersive storytelling. Every execution was meticulously crafted to enhance brand perception and drive engagement, ensuring Politikos stands out as a premier fashion destination in a competitive omnichannel landscape.