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FRATELLI PETRIDI SHOES
ABOUT THE BRAND
Fratelli Petridi is a long established brand in the fashionable shoe retail. Since 1957, it represents quality and chic style for both men and women. It's large clientele from all over Greece trusts it for the guaranteed quality, the updated but wearable designs and its large collection, which includes not also its own brand-named shoes and accessories, but also the collections of international quality brands.
FACTS
SERVICES
CREATIVE DIRECTION
COMMA is responsible for the overall visual communication and art direction of the Fratelli Petridi Group Department Stores across all digital touchpoints. Core Strategic Pillars:
1. Premium Brand Identity: We curate the aesthetic direction of the eCommerce environment. We design high-impact web banners and digital advertisements. We ensure a unified, luxury brand presence.
2. Performance-Driven Design: We believe exceptional design is the foundation of commercial success. We focus on creating high-conversion visuals. We maximize the efficiency of every marketing campaign.
3. Strategic Communication: We blend artistic excellence with strategic marketing insights. Every visual asset, from Google and Social Ads to promotional graphics, seamlessly guides the customer. We drive measurable results and reinforce the brand’s position as a leading fashion destination.
CAMPAIGNS
We manage the creative direction and execution for all of the brand's seasonal campaigns. By consistently blending their signature elegant style with a premium touch of glamour, we develop cohesive visual narratives across every collection. Our ongoing goal is to elevate the brand's market presence, showcasing their high aesthetic standards and superior quality through every asset we produce.
CONTENT CREATION FOR SOCIAL MEDIA
We design and execute the social media content strategy for the Fratelli Petridi Group, translating the brand's high-end profile into an engaging daily digital experience.Core Strategic Pillars:
1.Aesthetic Curation & Storytelling: We produce premium visual content (Reels, TikToks, Stories, and Grid posts) that mirrors the group's luxury identity. We maintain a highly attractive and cohesive brand aesthetic.
2. Community Engagement: We develop tailored content that resonates directly with fashion enthusiasts. We build an organic, loyal community around the brand and consistently amplify audience engagement.
3. Trend-Driven Relevance: We blend the brand's timeless elegance with fast-moving social media trends. We present new arrivals and international labels in a fresh, impactful, and dynamic way.
EMAIL MARKETING
Successful eMail Marketing campaigns are among the cornerstones of great digital marketing strategy, and this is something very well implemented for Fratelli Petridi. With specific KPIs & brand values in mind we design newsletters that deliver results that are depicted in the relevant Open/Click/Conversion Rates.