Communicating your brand to the audience is not only a matter of expressing your brand’s identity or making its features known; it is also a matter of staying in touch with your target audience. In order therefore to improve brand awareness and conversion rates, a brand has to adapt to the contemporary user/consumer behavior, which is very much influenced by the multi-channeled market landscape. This is why a message should be delivered through all digital channels, if it is to have an impact, and the reason why video creation is a service in such high demand. A video is more stimulating, much richer in content, an ideal medium to deliver powerful and highly engaging marketing messages, since, when made right, it carries informative and entertaining power perfectly combined. Creating videos for your brand means creating fascinating content that is integrated into your customers’ preferred platforms and that has an impact on your sales and conversion rates. It starts with conceiving the perfect idea, creating a storyline, then producing, filming and finally editing it according your brand’s character and marketing guidelines.