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CAMPAIGN PLANNING
A thoughtful and well organised campaign plan that unfolds over a period of time is necessary in order to reinforce the positioning of a brand in the market and of course to acquire customers. A campaign is planned around a specific message that has to reach the selected target audience and stimulate it to act. The process of organizing and delivering a successful campaign requires therefore that we firstly identify the market opportunities at the time, then determine the measurable objectives of the campaign and finally select the communication channels that will get the message to the audience. The message is accordingly developed, probably into a theme or a story that represents the brand’s character, and it is strategically communicated through traditional or digital channels.
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