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BRAND STRATEGY - COMMA AGENCY

BRAND STRATEGY

An efficient brand strategy is rooted in the understanding that a brand is much more than an identification name for a product or service: it is simultaneously the real character of the product and the promise of the feeling that the consumer will get from buying it. When building therefore a solid long-term strategy that will establish your brand’s position in the market, we firstly define who the target consumer is. Knowing the target audience is the first important step in order to define the promise your brand carries for your client. Apart from your target audience, it is of high importance to highlight the values and the philosophy of your product: this will help us design a strategy plan custom-made for the unique character of your brand. Our whole approach is based on the belief that we need to know your brand as well as you do. This is why we are sure that we will build a long-term strategy plan that will boost your brand’s value.

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