We were appointed to work with STAFF JEANS the greek leader in deminwear. The brand has been synonymous with fashion, innovation and quality clothing for many years, and is now working closely with COMMA to develop a strategy that will communicate brand values to a new generation of consumers.
COMMA has overall responsibility for the brand image, and we take great pleasure to work across various brand touchpoints.
It is always fascinating capturing the fashionable spirit of Staff collections. Given that the brand targets a style-conscious audience, we can be very creative with our photo shoot concepts, which result in impressive, inspirational and absolutely on-trend images, verifying the brand's leading place in the denim industry.
Designing and developing a website that represents a strongly fashionable identity was a one-way road for such an acclaimed brand. Our aim for STAFF was to create a contemporary website worthy of the brand's leading role in the fashion industry.
Our e-mail marketing strategy for STAFF carefully targeted to an ever growing subscriber's list, has proved to be an effective tool for optimizing the brands' customer engagement/loyalty rates and a consistent revenue stream. We have been managing this process with remarkable results and managed to achieve metrics that are above market standards.
It goes without saying that STAFF had to have a strong social media presence, given its young, active and fashion literate target audience. COMMA has managed the brand's Facebook and Instagram communities by using engaging content (visual & copy), which appeals to the users' love for their favorite denim brand.
Our work has been critical to the page growth with substantial increase in both Facebook & Instagram Channels.