A powerful presence in the social media platforms is one of the conrnerstones of your business success. Businesses today are known not only by their products or services, but also by the quality of their posts and updates in the most popular social media. It is also undeniable that social media have become a decisive factor for consuming behavior and purchasing decisions. Investing therefore in social media content services is an essential move, in order to build a complete image for your brand, to grab the attention of the users and make them interact with it. When creating content for your social media, we always have in mind that it should be part of your brand’s bigger story. This approach requires in-depth knowledge of your already existing content, in order to use it as the basis for your new, compelling micro-content – all short-form content, from images and tweets to links and videos, which will inspire users and potential costumers to take action. It is also important to determine the overall tone of your content, not only according to your brand image, but also aligned with the character and style of the chosen social media platform. A distinguished tone, a specific decision on the desired user action and a consistent presence is what social media content is all about.