Social media usage shouldn’t consume a significant portion of your day! That’s the reason why plenty of people hate them. On the other hand, especially from a business viewpoint, it’s the best method for forming relationships with people and expanding your audience is still social media.
Social media is no longer just a nice-to-have addition to marketing and sales strategies; it is now a necessary component. In 2023, if you’re not using Facebook, Instagram, YouTube & Tiktok for business expansion, you’re losing out on the chance to communicate with a completely different segment of your potential clientele.
Here’s how to kick off your social media channels following by improving your current social media strategy, and discover how simple it is to go from being a newbie to a thought leader across all social media platforms.
1.Examine the social media platforms
Analyze the channels your brand is using, underutilizing, or completely ignoring before developing a comprehensive social media strategy.
Analyzing where your efforts are best spent is the first step to opening a door to success online, even if your brand is only present on Facebook. Likewise, if your brand is moderately active on Instagram and seeing good but not great engagement, you know where to focus your efforts and how to do so more precisely.
#Important Tip: Same content does apply on all platforms
2. Establishing your goals and your Performance Indicators (KPIs)
In order to excel in the realm of social media marketing, it’s crucial to formulate clear objectives that guide your effort. The SMART strategy provides a valuable framework for shaping foundational goals.
SMART strategy, which stands for:
– Specific: Precision is key for gauging and attaining objectives. This is particularly vital for garnering the support of your team as you collectively strive for the desired outcome. For instance, a specific social media objective could involve boosting your Instagram followers by 20% within this quarter.
– Measurable: The ability to conclusively determine goal achievement is essential. This capacity for measurement makes it feasible to track your progress and even alter your goals if circumstances warrant. For instance, if you observe that likes and follows aren’t translating into website traffic, you can modify your metric to something that propels you toward the goal.
– Achievable: All set goals should be within practical reach for your business. Posing unattainable targets risks demotivating your staff and introducing friction into your business plan. As you define specific and measurable goals, be prepared to adapt if it seems you’re falling short.
– Relevant: Your social media marketing objectives should harmonize with broader business goals. For example, if your overarching objective is to fortify brand awareness, you could set a goal to entice 100 social media followers to click through a post leading to a landing page that elaborates on your offerings.
– Timely: To uphold accountability, goals should possess a temporal dimension. Instead of crafting goals for an ambiguous future period, ensure you establish a specific rhythm for assessments to verify that you’re maintaining the right course. In the multifaceted landscape of social media marketing, SMART goals not only provide a point of origin but also a mechanism for evaluation and adjustment, if necessary.
3. Decide with whom you want to connect
It’s time to decide who your current audience is and who you want to reach with your social media strategy. Find out your target audience and curate content for them, whether you use personas or actual customer data.
How to find your target audience:
4. Interact with your audience
People enjoy interacting with brands, and as a result brands experience benefits of social media engagement like:
5. Post regularly & relevant content
Success on social media hinges on consistently delivering captivating and interactive content. This not only cultivates a sense of reliability around your business but also signifies your up-to-the-minute expertise-sharing and your genuine interest in engaging with your audience.
While the algorithms governing social media platforms may evolve, the principle of regular posting remains steadfast. This practice plays a pivotal role in ensuring the visibility of your content within newsfeeds.
By prioritizing a steady stream of pertinent content, you signal to these algorithms that your posts possess the merit to be prominently displayed in various newsfeeds, ultimately enticing more individuals to become followers of your page.
On the other hand, if you feel that all this is a bit too much and you already have enough on your plate we’ll be more than happy to assist, run your social media channels and help accelerate your business growth.